For the love of hot dogs 

When Oscar Mayer updates their entire line of hot dogs, you don’t just get the word out, you invent the WienerDrone to put one in every hand across America. And then Jimmy Fallon tells jokes about it on The Tonight Show. Mission accomplished.

This integrated campaign swept the 2018 Addys and earned McGarryBowen 2018 Agency of the Year.

• BEST OF SHOW

• BEST OF CATEGORY, cross platform

• GOLD, integrated advertising campaign

Hot Dogs Case Study

For the Love of Hot Dogs Launch :30

Wienerfleet Introduction

WEINER TOWN TAKEOVER